Learn your geographic location: An IP address indicates what city you’re in.The next thing you know, you’re getting emails from local nurseries. For example, you might read an article about how to raise bonsai trees. These trackers record your IP address and send you targeted ads based on your browsing. Lately, many advertisers have begun embedding tracking programs in online articles. Send you personalized spam: Advertisers become more sophisticated every day.What can someone do with it if they gain access to it? The possibilities range from minor inconveniences to full-on cyberattacks, and perhaps even physical attacks as well. Precisely because it’s so very useful, your IP address is a valuable piece of information. You need it to send and receive data, watch Netflix, or browse Wikipedia entries. Your IP address is a number that identifies you when you’re online.
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